BeAlive was founded in 2018 to deliver on simplistic goods that help enable the moments that matter.
There is no more forward facing expression of who we are and what we stand for than the clothes we wear on our back. They show the soul, express our attitude, and project our passions. In other words, we are what we wear.
At BeAlive, we want your outward expression to be everything you want it to be. We won’t tell you how, when or where to BeAlive simply because epic is individual, but you can be damn sure we’re going to encourage you to find your Alive and ride it until it bucks. All that we ask is that you take us with you when you go.


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It's In The Details
There is something about designing things from scratch. Paving your own way. We like that. Each new line of headwear from the 1884-2020 are designed the way we want them from fit, to design, to final touches. The subtleties make a difference.
giftcards
give the gift of choice
With our gift card, your recipient will have the freedom to choose from their favorite things ensuring that they get exactly what they want and need.





I love this hat! It’s so warm, and is the perfect fit. I ordered this and the Horizon Hoodie, and can’t wait to wear them again next time I go camping.
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Our Commitment
Giving Back Program
We are committed to giving back. Be a part of the progress with us. Each purchase can help support our Passionworx Projects through round-up programs and donation offerings.
Moments Matter


stories
Maddie
Maddie Brenneman reflects on the lessons only a river can teach as she pursues her passion to catch & release Trout around the world. Maddie is a Rocky Mountain fly fishing guide and conservationist who has taken the sport by storm
stories
Reaching the Andes Pt. 1
14 year old Tyler Armstrong is an experienced climber and not just for his age. At 12, he had already climbed five of the seven summits and at 14, Accompanied by his dad and a tight knit crew of climbers and guides, Tyler heads to the Peruvian Andes with sights set on picturesque Mount Artesonraju. It’s going to be a technical climb with extreme elevation. Talk about Moments Matter.


Events
Recess
Everybody deserves a break. You know, that time where you can relax, and let loose. We do this quite often. You should join us.
Impact
Passionworx
At BeAlive, we’re optimists about the world we want, but we’re realists about the world we have. That realism is what drives our commitment to taking part in great work with great people. We aim to be multipliers for good – and difference makers by design.